Keyon Watkins

Keyon Watkins is an entrepreneur and literacy advocate dedicated to transforming outcomes for children through literacy, mentorship, and representation. Born and raised in North St. Louis, he understands the impact that access, opportunity, and environment can have on a child's future — a reality that inspired him to co-found Black Men Read.

Through Black Men Read, Keyon has helped build a movement that connects children with books, research-based reading support, and positive Black male role models in schools and communities across St. Louis, including Science of Reading-aligned tutoring designed to grow both skill and confidence.

What began as a virtual book club among friends evolved into a deeper mission rooted in community responsibility, healing, and legacy following the loss of Keyon's brother, Damon, in 2022. That purpose continues to drive the work: ensuring children not only learn to read, but believe in their potential.

Beyond Black Men Read, Keyon is the founder of Sauce So Good, which combines entrepreneurship, culture, and education through youth-centered programming.